TikTok is introducing a updated setting that enables them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform disclosed that it currently hosts over 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale launch. This advancement comes amid a rise in AI content, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform only show content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is often absurd or dreamlike.
“We know from our community that a lot of users like content created using AI tools, ranging from computer-generated images to informative clips, and we aim to give people the option to increase or decrease of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its app labeled as AI-generated. In total, more than 100 million pieces of content are uploaded to the platform every day, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the volume of artificial media they watch by accessing the content preference feature in the application and choosing AI-made media. Additional categories that are already be controlled under the tool encompass news, fashion, beauty, and dance.
AI Disclosure Rules
TikTok’s policies mandate creators to identify “realistic” AI-made content, and it forbids harmful deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the platform will henceforth attach an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This action is designed to stop users from trying to circumvent the tagging system.
Educational Initiatives
The platform is additionally establishing a two million dollar awareness program for professionals and organizations to create informative material about ethical AI use. This project will benefit educational bodies specializing in teaching computer science.
Platform Protection
The video-sharing app has justified its safety measures, amid debate over proposals to cut jobs for a large number of content moderators in the UK. The company is set to cut 439 jobs in its content moderation team in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most distressing content before it is viewed by humans. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
